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Aldo - 1 Brooks - 1 Wolverine - 1 Payless - 1 Saucony - 1 Merrell - 1 Hush - 1 Betty - 1
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Reebok - 2 Sperry - 1 Authentic Brands - 1 Aldo Group - 1 Brooks Brothers - 1 Brands - 1 CNN - 1 Berlin Marathon - 1

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7 mentions found


☆ Wolverine World Wide sells Sperry to Authentic Brands Group in shoe retail deal
  + stars: | 2024-01-11 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com   time to read: +1 min
Wolverine World Wide has sold Sperry to brand management firm and Reebok owner Authentic Brands Group, as the footwear retailer looks to focus on better performing assets, the company announced Thursday. Aldo will also work with the brand on footwear design, production and global distribution. It already works closely with Authentic on running brands like Roxy and Brooks Brothers. The deal will generate $130 million, which Wolverine plans to use to pay down debt, it said. Wolverine originally acquired Sperry, a 90-year-old brand, in 2012 from Payless ShoeSource owner Collective Brands in a $1.23 billion deal that also included Saucony, Stride Rite and Keds.
Persons: Aldo, Brooks, Wolverine, Payless, Saucony, Merrell, Hush, Betty, Sperry, Wolverine's, Brendan Hoffman Organizations: Sperry, Reebok, Authentic Brands, Aldo Group, Brooks Brothers, Brands Locations: Ireland
☆ New York City Marathon: ‘Super shoes’ have ‘blown distance running into a new stratosphere.’ Are they benefitting the sport?
  + stars: | 2023-11-03 | by ( George Ramsay | ) edition.cnn.com   time to read: +12 min
Michael Reaves/Getty ImagesThe two records in quick succession heightened the debate about how carbon-plated shoes – commonly referred to as “super shoes” – are rapidly changing the distance-running landscape. Today, they are worn by virtually all elite marathon runners, both for racing and for training, and by many casual runners, too. Tobias Schwartz/AFP/Getty ImagesThompson has other reservations about super shoes. “A lot of people say, well, people recover faster from training in the super shoes and therefore they can do more training, better training,” he added. “What I believe I’m seeing is that those who train all the time in super shoes will reduce their body’s ability to optimize biokinetic energy production.
Persons: Assefa, Bjørn Gulden, Kelvin Kiptum, Eliud Kipchoge, Michael Reaves, Peter Thompson, what’s, ” Thompson, … who’s, who’s, Thompson, hadn’t, I’ve, ”, Luciano Lima, “, ” Thomas Allen, Tobias Schwarz, Sifan Hassan, Chicago –, haven’t, ” Tim Hutchings, ” Hutchings, they’re, it’s, It’s, Jaroslav Svoboda, Hutchings, “ We’re, Eliud, Tobias Schwartz, “ I’m Organizations: CNN, Berlin Marathon, Adidas –, Chicago Marathon, Nike, Reebok, Adidas, Getty, Berlin, Runners, Manchester Metropolitan University, World Athletics, York City Marathon, Puma, Athletics Locations: Berlin, Chicago, Great Britain, Prague, York
☆ 6 ways shopping sites trick you into buying more
  + stars: | 2023-02-19 | by ( Avery Hartmans | Danni Santana | ) www.businessinsider.com   time to read: +10 min
Online retailers use psychological tricks and tools to get consumers to make purchases. But we're shopping online now more than ever before, and these subtle nudges are starting to feel more widespread. Buy online, pick up in storeBuy online, pick up instore was all the rage during the pandemic. So much of how we shop and make purchase decisions is subconscious, he said, and while you may rationally know that scarcity is a marketing tactic, your subconscious doesn't. Tips for avoiding retailers' marketing tricksJust being aware of these marketing tactics isn't enough to protect you from them, Goldberg said.
☆ Hoka sneakers: Why these chunky, ugly running shoes are selling like crazy
  + stars: | 2023-01-31 | by ( Nathaniel Meyersohn | ) edition.cnn.com   time to read: +4 min
Hoka, which started in 2009 in France as a running shoe for hardcore marathoners, is growing rapidly with casual runners, hikers and weightlifters. “There wasn’t anyone doing what Hoka was doing.”But Hoka carved out a niche in specialty running shops. By 2019, Hoka sales topped $220 million. “We don’t see this as just a running brand,” Deckers CEO David Powers said in October. “This is a running, trail, hike brand that is more like a North Face” than Brooks running shoes.
☆ How shopping sites are using psychology to trick you into spending more — and 3 ways to avoid them
  + stars: | 2023-01-31 | by ( Avery Hartmans | Danni Santana | ) www.businessinsider.com   time to read: +10 min
Online retailers use psychological tricks and tools to get consumers to make purchases. Offering incentives for adding more items to online carts like free shipping is another example of the psychological tricks a retailer can play. Buy online, pick up in storeBuy online, pick up instore was all the rage during the pandemic. So much of how we shop and make purchase decisions is subconscious, he said, and while you may rationally know that scarcity is a marketing tactic, your subconscious doesn't. Tips for avoiding retailers' marketing tricksJust being aware of these marketing tactics isn't enough to protect you from them, Goldberg said.
☆ It's the perfect time to start your sneaker collection
  + stars: | 2023-01-24 | by ( Danni Santana | ) www.businessinsider.com   time to read: +7 min
Inflation and high inventory have created the perfect environment for new sneaker collectors. Sneakers are easier to getMost shoes have become relatively easy to get, said a sneaker collector who goes by Sockjig and is the host of the "Sockjig Sneaker Podcast." Sneakerheads new to the Snkrs app might have a better chance of getting one of those "unicorn" shoes, Sockjig said. Saucony is a popular brand among sneaker collectors following casual-fashion trends. And they've placed the emphasis on the Snkrs app," Burns said.
☆ Nike and Adidas veterans reveal how to get your foot in the door in the sneaker industry
  + stars: | 2022-03-04 | by ( Matthew Kish | ) www.businessinsider.com   time to read: +8 min
Jobs in the sneaker industry are highly coveted, but it's possible to get a foot in the door. In 2010, shortly before he left Nike, Edwards founded what's become Pensole Lewis College. More than 500 Pensole alums work in the industry, including at Nike and its Jordan brand. "It's extremely competitive," said Bimma Williams, a veteran of Nike, Adidas, and Saucony. In 2011, Sean Williams (no relation to Bimma) and Dee Wells of Obsessive Sneaker Disorder launched SOLEcial Studies, an educational program about the sneaker industry for high-school and college students.
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